ADAM Software  (www.adamsoftware.net) and SDL Tridion (www.sdltridion.com), signed a strategic alliance agreement  to provide marketing and communications professionals an opportunity to improve the Web site customer experience. This partnership brings SDL Tridion’s Web Content Management System (WCMS) and the Digital Asset Management (DAM) platform ADAM into a single box for those who need to manage advanced media assets for their global Web environment.

Brandowners are confronted with growing complexity in the expression of branding in a multichannel strategy. Not only the rendering of brand expressions to different channels, but also the consistency of the expressions between channels and a consistant customer brand experience are todays challenges for marketing and communication professionals.

Web Content Management and Digital Asset Management both play an important roll in this world of growing complexity. Traditionally web content management focusses on lay-out and content; while DAM has been focused on the management of the multimedia content. Until today, WCM and DAM have been based on seperate systems with their own specific offering to brand owners. The integration brings a unique offering to oganizations with a need for advanced DAM capabilities in a SDL Tridion environment.

Pieter Casneuf, Executive Partner at ADAM Software: “Business processes in marketing and media go beyond the  technological silo’s. As leaders in this market segment, it’s obvious to integrate our software platforms to fulfill the needs of the entreprise market for brandowners looking for improving customer experience on brandowners website. That’s why marketing technologies have to integrate in order to provide overall process solutions.”

Jan Jaap Kolleman, CEO SDL Tridion: “More organizations rely on ever increasing rich media assets for their Web strategy. To persuade and engage Web site visitors, images, video and sound become an integral part of the Web content. With this strong integration, marketing communication and brand owners can now exploite the value of rich media over the Web and other communication channels.”

The proposition includes an SDL Tridion DAM option that covers the needs for advanced online marketing purposes. Traditionally, SDL Tridion WCM is a driver for online activities, including capabilities to meet the needs for all basic DAM capabilities. With the increasing number, sizes and formats of media assets, a integration with a DAM system makes a lot of sence to improve customer experience.

Thanks to the integration agreement between SDL Tridion and ADAM Software enterprise customers will experience:

·         Advanced DAM functionality in their SDL Tridion WCM-system
·         Capability to load, saveand convert all different kinds of formats of media assets
·         Workflow-processes with a powerfull rules engine
·         Security-management
·         Digital Rights Management