What the Customer Wants

Online customer engagement has become one of the hottest topics of the year for marketing departments of all businesses, while social media and Web 2.0 tools have been heralded as the gateway for attracting and retaining customers – the holy grail of successful business.

Yet online marketing strategies and techniques still seem to be falling short of consumer expectations.

Performing 1,000 interviews with UK consumers in Autumn 2009, the SDL Tridion ‘What the Customer Wants’ Survey provides insights to better understand consumer behavior in this most pervasive of markets. Analysis of the survey shows that the consumer wants their shopping experience to be as easy and relevant as possible.  Businesses providing this will encourage visitors to convert to being customers and improve stickiness. 

Download the SDL Tridion 'What the Customer Wants' survey 2009 executive summary to understand customer attitudes to how businesses engage with them online and what they want from their online experience.