Whitepapers

SDL, a recognized thought leader in WCM and online marketing technology

SDL is committed to supporting the industry, market, customers, and prospects with quality information and resources related to online marketing and web content management. We are dedicated to the success of your online initiatives and understand that, in the end, it’s the results that count. In this spirit, we are pleased to offer you a growing collection of White Papers from some of the best minds in the business.

Whitepaper BluePrinting

In today’s connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion’s BluePrinting technology allows you to create this balance.

Whitepaper Making Email Marketing Deliver

To make email marketing deliver, organizations need to follow a number of basic guidelines. This paper provides you with insight that you can use to optimize the return on investment for your email marketing campaigns.

Whitepaper Managing Global Websites

Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.

Whitepaper MultiChannel Marketing

This document is intended for marketing professional who want to integrate their business processes with a content management system to achieve coordinated and consistent messages for multiple target audiences.

Whitepaper Personalization

So many messages ask for the attention of online visitors that generic messages can no longer compete. Personalization enables communication and marketing professionals to create targeted messages for specific audiences and link content with visitor preferences.

Technical Whitepaper

This white paper describes how SDL Tridion architecture and technological choices help organizations achieve their business goals. This document is for system architects and IT managers who need to assess the impact of incorporating SDL Tridion into their environments.