Analyst Information

 Insurance distribution is evolving and becoming more complex as more customers go online and switch channels to research and buy insurance. eBusiness and channel strategy executives struggle to manage distribution through multiple channels, resulting in channel conflict and poor multichannel customer experiences. Insurance eBusiness and channel strategy executives must work across the enterprise to develop a clear multichannel distribution strategy with senior management support. Executives must align culture, organizational design, technology, metrics and processes, and incentives, and they must communicate the value of the new strategy to all stakeholders for successful execution.

BBVA's Tú Cuentas online personal finance management service was launched in late 2008. It lets the bank's online banking customers see their account balances and transactions from different providers in one place, categorize their transactions, and benchmark themselves against their peers, and it makes personalized product offers. 

SDL Tridion Named a Leader in Web Content Management (WCM) for External Sites

The Aberdeen report “Maximize Business Results Online, How Web Content Management Technology is Transforming Digital Marketing” serves as a guide for identifying best practices in online content Research Benchmark management and maximizing the business benefits of the web.